As the 2011 MI6 Game Marketing Conference approaches, take a look at the takeaway videos below from last year’s conference for a sneak peek of the kinds of industry insight you can expect at this year’s conference next week on April 7.
Make sure you register for the 2011 MI6 Game Marketing Conference today to hear the newest sessions as they happen. Buy your ticket by THIS FRIDAY, APRIL 1, to avoid paying full price at the door!
Hear John Marcom get Electronic Arts Chief Creative Director Rich Hilleman’s thoughts on digital’s impact on gaming distribution.
Ed Ulbrich, commercials division president and executive producer at Digital Domain, discusses the process of creating content and concept prototypes for movies, video game trailers and ad campaigns.
Jessica Greenwood of Contagious examines case studies of brands managing the affair with style and introduce the technologies making it easier than ever to encourage a life-long relationship.
In this highly entertaining hour from the 2010 MI6 Conference, hear from the Best Video Game Ad Campaigns of 2009. Meet the creative minds behind the award-nominated work of the five finalist companies in this category as they take you through their concept, process, and experience in producing their noted campaigns.
In a state of the media union-type address, Haber gives a snapshot of how the entertainment industry has been utilizing media in the most strategic and creative of ways.
John Buchanan, VP of the EA Play Label presents a case study on the success of The Sims and how the franchise has gained momentum.
SCEA’s Peter Dille shares how the PlayStation Network has been evolving the digital home landscape and will showcase how providing rich, relevant content while bringing unique, exclusive experiences to consumers is the key to becoming the central vehicle for content delivery into consumers’ homes.
Watch how we celebrated the best of the best in game marketing with host, Ryan Stout, TV host and comedian, at the 2010 MI6 Awards Show.
This year’s MI6 Awards show host, Amy Schumer, current co-host of the Fuse show A Different Spin with Blink 182’s Mark Hoppus, has some thoughts on the games that have made the finalists cuts. Check out the exclusive footage below.
You may know Schumer from her Comedy Central Presents special that premiered last April, one of the show’s highest rated specials in recent years. She made her network debut on NBC’s Last Comic Standing, recently performed on Late Night with Jimmy Fallon, John Oliver’s New York Stand-Up Show, just finished shooting a film opposite Parker Posey and has guest-starred on Curb Your Enthusiasm. So, if you’re not already familiar with this funny lady, you will be soon.
To connect with your fellow MI6 attendees or conference speakers, join the conversation at the MI6 Conference website! And, of course, make sure you register by THIS FRIDAY, APRIL 1, to avoid paying full price at the door!
The second installment of our MI6 2011 “Top Three” series, where we hear from MI6 Board members which elements of this year’s video game marketing conference they anticipate most, comes from Kym Nelson, VP of game sales at IGN Entertainment.
I am very much looking forward to attending this year’s MI6 Conference. Special time and attention has been dedicated by the board to make this event not only educational but truly useful for all those who attend. Our goal is to make the attendees better marketers by attending. Three sessions I am particularly excited about include:
Brand Manager 2.0: The Evolution of Modern Branding
I really believe this session will arm marketers and brand managers with real-world ways to immediately improve their approach to marketing games to consumers. The session is designed to be completely relevant in today’s world and deliver strategic and action-oriented tactics that can be applied immediately. This session will have an immediate impact on brand managers – making them superstars at what they do.
Driving Your Career
I am a firm believer that when people continue to pay attention to managing their career, they are better employees and rejuvenated when it comes to their approach to their current role. Managing your career will inspire you to ask questions about how you are currently performing and managing at your current job, but also encourage you on how to get to the next level. What is your genius? What are you most talented at? And how can this be applied to your career so you can thrive and achieve ultimate success?
Pecha Kucha: Perspectives on the Future of Video Game Marketing
I am really excited about this session not only because of Pecha’s approach in getting key concepts across in a very short period of time, but I think it is critical that we all have our eye on the future and how things are evolving in our industry. No other industry is evolving as quickly as we are, and in order to stay relevant and competitive, we need to know what is right around the corner. The last five years have changed gaming more drastically than in all the years combined that have come before. I believe the next five will be just as dramatic and evolutionary. As brand managers and marketers, having insight into this vision and understanding future challenges will enable us to be better at what we do today and start thinking about how we can be the most relevant marketers tomorrow and beyond.
To connect with Kym and fellow MI6 attendees or conference speakers, join the conversation at the MI6 Conference website! Leading up to the big event April 7 at San Francisco’s Grand Hyatt, check back in to the MI6 Conference Blog to hear from more board members, your peers and leaders in the industry. In the meantime, make sure you register by THIS FRIDAY, APRIL 1, to avoid paying full price at the door!
Calling all video game marketers, designers and self-proclaimed interactive nerds! Only three more weeks to register for this year’s MI6 Game Marketing Conference, the only event where the video game industry’s most innovative strategists, creatives and thought leaders convene to share tricks of the trade, learn from the best in the interactive business and just plain talk gaming.
Leading up to the big day — for you MI6 n00bs, that’s April 7 at San Francisco’s Grand Hyatt — we decided to poll members of the MI6 Board about their top three reasons to attend this year’s MI6. Is it the chance to hear from Peter Moore, president of EA SPORTS? Maybe the Pecha Kucha session? Or perhaps the keynote by Microsoft Kinect rock star Kudo Tsunoda?
To kick things off, we hear from MI6 Board member and SVP of marketing for 2K, Sarah Anderson. She only hits on only one of the aforementioned highlights — so make sure to check back in on our series through the next few weeks to see what else these industry leaders are excited for!
It’s hard to choose my top three reasons for attending MI6 this year because the conference is jammed with compelling content. I’m a data geek so I always like to see research and am looking forward to insights from EEDAR and CBS Interactive. I’m also excited to see the Pecha Kucha session because it should be entertaining and informative. But aside from the inspiration and information, my primary reason for going is to spend time with my colleagues from this crazy, dynamic, innovative industry and to see and celebrate the work that we are all doing.
Sarah Anderson, SVP, Marketing, 2K
Check back in to the MI6 Blog to hear from more board members, your peers and leaders in the industry. In the meantime, register now before the price increases on April 1!
MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. The MI6 Conference and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For further information, please visit http://www.mi6conference.com.