Wednesday, February 16th, 2011
MI6, the association dedicated to the success of marketing, promotion and advertising professionals in the interactive entertainment community, announced today that the sixth annual 2011 MI6 Game Marketing Conference will feature an exclusive session on the digital transformation of the gaming industry by Peter Moore, president of EA SPORTS.
In Moore’s address titled “Moving the Goalposts — Extending Discs to Digital and Games to Services,” he will offer an inside look into the future of interactive entertainment and explore opportunities for video game makers to attach the digital revolution. Moore will also discuss the impact of new business models on the industry, such as free-to-play social games, micro-transactions and subscription.
Visit the 2011 MI6 Game Marketing Conference website for more information and to see previously announced speakers and sessions! Additional speakers will be announced weekly.
And don’t forget to register for the 2011 MI6 Game Marketing Conference today to take advantage of Early Bird pricing — $200 off the cost of a full-priced ticket! Price goes up after Friday, February 25!
Thursday, February 10th, 2011
IT STARTS HERE: MI6 2011 has announced three speakers!
Bringing together the most innovative marketers, inspirational creatives and visionary leaders, MI6 is excited to expand the schedule this year providing more sessions than ever all in an intensive one-day, not-to-miss conference.
Arming attendees with unprecedented information, business secrets and ground-breaking tools needed to achieve success for you and your company, MI6 is the only conference exclusively created for the game marketing community.
Here are some of the conference speakers:
Carolyn Davis Mehran: Driving Your Career
President, CEO & Founder, Alliance Leadership
Carolyn Davis Mehran is the president, CEO and founder of Alliance Leadership with 14 years of line business experience and more than nine years of leadership development experience working as an executive coach with senior leaders in Fortune 1000 companies across diverse industries. Her clients include AOL, Google, Hewlett-Packard, YouTube, salesforce.com, Altera, Future Media, Tessera, Blue Shield of California, Zimmer and others.
Carolyn Davis presents a one-hour session designed to challenge you to think differently about how you manage your career in today’s work environment. Whether you work for a start-up or well-established company, the rules of the game are the same – you own it!
Dave Knox: Brand Manager 2.0: The Evolution of Modern Branding
CMO, Rockfish Interactive
Dave Knox is CMO for Rockfish Interactive. Prior to Rockfish, Knox was a seven-year veteran of Procter & Gamble, where he was most recently the brand manager for Global Branded Entertainment. Author of the industry-leading blog, HardKnoxLife.com, Knox was named one of iMedia 25’s “Class of 2010,” by Advertising Age as “1 of 25 Media People You Should Follow on Twitter” and Media Industry News as a “2010 Social Media Superstar.” Knox speaks frequently on brand and digital marketing, including appearances at SXSW, TEDxCincy, American Express Innovation Summit, Web 2.0 Summit and the IEG Sponsorship Conference.
Knox will lead a session about how it is critical for brand managers to evolve their approach to effectively connect with their consumers, stay relevant and keep on top of their game. Dave Knox brings with him unique insight on the “five themes of Brand Manager 2.0.” From his first-hand experience, hear the trends that are shaping the marketing world and learn how marketers can apply the “five themes” principles to thrive in an increasingly digital world.
Cindy Gallop: Everything’s a Game: Redefining Skills, Creating Social Benefit and Expanding Your Business Through The Console of Life
Founder and CEO, IfWeRanTheWorld
Cindy Gallop’s background is in brandbuilding, marketing and advertising. She started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998, and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a Web meets world platform that turns good intentions into action one microaction at a time and of www.makelovenotporn.com, both which launched at the 2010 and 2009 TED conferences respectively. She acts as board adviser to a number of tech startups and consults, and describes her consultancy approach as “I like to blow shit up. I am the Michael Bay of business.”
As gaming embraces more and more of the population, what happens in “game world” doesn’t stay in “game world.” In a challenging and thought-provoking presentation, brand and business innovator, Cindy Gallop, boldly talks about where and how video game skills and behavior are increasingly manifesting in and impacting real life, the implications for game marketers, and the future-forward opportunities this delivers for bigger, and better, business.
To register for the conference or learn more about sessions, visit the MI6 Conference website.