Archive » March, 2010

Presenting: The Last Session of the 2010 MI6 Conference!

Monday, March 29th, 2010

The 2010 MI6 Conference is just 2 days away and the final session has been announced!

Looking back at the “Best Video Game Ad Campaigns” of 2009, Geoff Keighley from Spike TV will be moderating a panel with five executives from the industry’s top companies. Each company is nominated for an award and will be discussing the many aspects of their campaigns, from conception to the execution. You can check out the full list below!

Assassin’s Creed 2
Cutwater, Ali Grayeli

Batman Arkham Asylum
Crystal Dynamics/Eidos Interactive, Karl Stewert

Modern Warfare 2
The Ant Farm, Rob Troy

Xbox/More Fun Time
Microsoft Xbox/T.A.G.

World of Warcraft
Blizzard Entertainment, Neal Hubbard

MI6 Awards Finalists Thinking Outside the Box

Thursday, March 25th, 2010

All of our Awards finalists have innovative and creative campaigns, which is why they made it onto our coveted list. One category in particular honors those game marketers who really took a unique approach and used the hottest techniques to create an inventive, effective campaign. The “Thinking Outside the Box” category recognizes those campaigns that utilized forward thinking methods such as virtual marketing, guerilla marketing, alternative reality games (ARG), mobile/handheld device content and more.

Here are the finalists:

Assassin’s Creed 2 – Twitter Experience
Ubisoft (Concept and Execution by Red Interactive for Ubisoft)

Darksiders – Augmented Reality Campaign with Future US
Future US in conjunction with Petrol

Call of Duty: Modern Warfare 2 Countdown Clock and Banner Ad Campaign
Midnight Oil Creative/Activision/Blizzard

Dante’s Inferno: Highway to Hell
Electronic Arts

CSI Deadly Intent Video Game
Nomadic

Star Wars: The Clone Wars Republic Heroes

LucasArts

Register now and be one of the first to find out who wins!

Get Ready to Laugh

Tuesday, March 23rd, 2010

The hilarious Ryan Stout is set to host the MI6 Awards on April 1 in San Francisco! You’ve seen him on MTV. You’ve seen him on Comedy Central. Now you will see him at MI6! For a taste of his comedy, check out the video below and don’t forget to register for MI6!

Jokes.com
Ryan Stout – One-Armed Man
comedians.comedycentral.com
Joke of the Day Stand-Up Comedy Free Online Games

Outstanding TV or Theatrical Ad Finalists for MI6 Awards

Friday, March 19th, 2010

This year, MI6 received some really incredible work from some of the most talented creatives out there. In the category of “Outstanding TV or Theatrical Ad” the finalists are (drum roll please!).
- Killzone 2 by Zoic Studios

- NBA 2K10 by 2K Sports

- Halo 3: ODST by Microsoft Xbox

- EA SPORTS “Joy” :60 TV by EA SPORTS

- Come Together by RDA

- World of Warcraft: Mr.T “Mohawk Grenade” by Blizzard Entertainment

Register now to see who will take home the gold!