The 2010 MI6 Awards have come and gone, but the winners live on. If you are part of the creative team that was behind one of the entries honored with a prestigious 2010 MI6 Game Marketing Award, you now have the opportunity to order additional statues that are personalized in recognition of your contribution to the winning work.
The full list of winning entries and their credits can be found at mi6conference.com, and ordering your own personalized award is as easy as clicking here. We want to make sure that the winning work is celebrated by the team that created it!
If you have any questions, please call the Awards Department at 310-789-1501 or email awards [at] mi6conference [dot] com.
Congratulations!
If you haven’t already become a fan of MI6 on Facebook, do it now! We’ve posted some photos of the night’s winners posing with their MI6 Awards, and more event photos will be added. To see the first installment, click here.
The MI6 Conference was a huge success! Thank you to all of our sponsors, speakers, attendees and staff for making it a great event. The day was topped off by a festive awards show to honor the best marketing work in the video game industry. Comedian Ryan Stout hosted the evening and kept the crowd laughing. Assassin’s Creed 2 took home the most gold with seven MI6 Awards, including the highly competitive “Outstanding Overall Integrated Marketing Campaign” award.
“The winning work featured at this year’s MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape,” said Jonathan Block-Verk, President and CEO of MI6. “This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience.”
In addition to Ubisoft’s Assassin’s Creed 2 picking up seven gold awards, Resident Evil: The Darkside Chronicles and NBA 2K10 were each awarded four gold Awards. Award categories include everything from “Outstanding Promotional Trailer,” to “Best Swag,” to “Most Effective Buzz Creation.” The full list of MI6 Award winners can be found here (pdf).
The 2010 MI6 Conference was buzzing all day with over 400 top marketing executives from the industry. A keynote presentation from Senior Vice President of Marketing and PlayStation Network at Sony Computer Entertainment America Peter Dille kicked off the event. Dille discussed how PlayStation is ready for 3D and how the company is “Redefining the Digital Living Room,” which was the title of his presentation. Additional panels and speakers featured heavy hitters including Rich Hilleman, Chief Creative Director of Electronic Arts; David Perry, CEO of Gaikai.com; Mark Skaggs, Vice President of Product Development at Zynga; and Ed Ulbrich, President, Commercials Division and Corporate Executive Vice President at Digital Domain.
Also this year, game consumers had the opportunity to weigh in on which game had the best marketing campaign of 2009, answering the question: “The MI6 Game Marketing Conference wants to know: Which of these games did you most want to buy last year?” More than 11,000 readers of MI6 co-sponsor IGN.com cast their votes and selected Killzone 2 with 43% of the vote as the winner. To see the full results of the poll, visit www.mi6conference.com.
The 2010 MI6 Conference is just 2 days away and the final session has been announced!
Looking back at the “Best Video Game Ad Campaigns” of 2009, Geoff Keighley from Spike TV will be moderating a panel with five executives from the industry’s top companies. Each company is nominated for an award and will be discussing the many aspects of their campaigns, from conception to the execution. You can check out the full list below!
Assassin’s Creed 2
Cutwater, Ali Grayeli
Batman Arkham Asylum
Crystal Dynamics/Eidos Interactive, Karl Stewert
Modern Warfare 2
The Ant Farm, Rob Troy
Xbox/More Fun Time
Microsoft Xbox/T.A.G.
World of Warcraft
Blizzard Entertainment, Neal Hubbard
All of our Awards finalists have innovative and creative campaigns, which is why they made it onto our coveted list. One category in particular honors those game marketers who really took a unique approach and used the hottest techniques to create an inventive, effective campaign. The “Thinking Outside the Box” category recognizes those campaigns that utilized forward thinking methods such as virtual marketing, guerilla marketing, alternative reality games (ARG), mobile/handheld device content and more.
Here are the finalists:
Assassin’s Creed 2 – Twitter Experience
Ubisoft (Concept and Execution by Red Interactive for Ubisoft)
Darksiders – Augmented Reality Campaign with Future US
Future US in conjunction with Petrol
Call of Duty: Modern Warfare 2 Countdown Clock and Banner Ad Campaign
Midnight Oil Creative/Activision/Blizzard
Dante’s Inferno: Highway to Hell
Electronic Arts
CSI Deadly Intent Video Game
Nomadic
Star Wars: The Clone Wars Republic Heroes
LucasArts
Register now and be one of the first to find out who wins!
The hilarious Ryan Stout is set to host the MI6 Awards on April 1 in San Francisco! You’ve seen him on MTV. You’ve seen him on Comedy Central. Now you will see him at MI6! For a taste of his comedy, check out the video below and don’t forget to register for MI6!
Earlier this month, EA announced The Sims 3 Ambitions Expansion Pack, which will be available starting in June of this year. MI6 attendees will hear from John Buchanan, Vice President of Marketing of the EA Play Label, who will showcase the new expansion pack. Buchanan will also provide a retrospective of a decade of marketing one of the most successful game franchises of all time. Register now! You don’t want to miss “Inside The Sims™ 3 – Marketing and Launching 2009’s Best-selling PC Game.”
The day has come! Today MI6 announced the finalists for its prestigious Awards recognizing the best marketing campaigns of the year in the gaming industry. This year, the judging process was more difficult than ever with so much terrific work submitted. Categories run the gamut from Most Effective Viral Marketing to Best Product Logo Design to Outstanding Overall Marketing Campaign. Congratulations to all the finalists!
For a full list of finalists, click here. To reserve your table at the Awards Show email Laura Coones at Laura [at] mi6conference [dot] com.
Distribution is top-of-mind for the entire gaming industry, and it is particularly relevant to marketing strategy. In the session titled “GET TO YOUR POINT: GAME DISTRIBUTION 2015,” high-profile panelists from some of the most innovative and influential companies in the business will describe their unique points of view on the mechanisms of video game distribution, the business models they see evolving and their roles and relevance within this new world order.
Check out the panelists below.
John Marcom, President, Future US will moderate
David Perry, CEO and Co-Founder, GaiKai.com
Chris Petrovic, SVP & General Manager, GameStop Digital Ventures
Christian Svensson, VP Strategic Planning & Business Development, Capcom Entertainment
MI6 is a must-attend event for anyone in the marketing of games! Register here.
